| Campaign | Status | Spend | Clicks | Conv |
|---|---|---|---|---|
| Search | Admin Role | Active | $11.84 | 4 | 0 |
| Search | General | Paused | $0.00 | 0 | 0 |
| Recruitment Agency Long Beach | Paused | $0.00 | 0 | 0 |
| PMAX | General | Paused | $0.00 | 0 | 0 |
| Search | Industry Specific | Dentist | Paused | $0.00 | 0 | 0 |
| Search | Industry Specific | Construction | Paused | $0.00 | 0 | 0 |
| PMAX | Nearshore | Paused | $0.00 | 0 | 0 |
| V3 - Revamp Verbiage (SPECIFIC) | Paused | $0.00 | 0 | 0 |
Google Ads Changes This Period:
- Increased CPC bid from $0.75 to $2.00 on ad group criterion in Search | General
- Added negative keyword "jobs near me" (exact match) to Search | General
- Added negative keywords "admin jobs" and "administrative assistant jobs" (exact match) to Search | Admin Role
- Added negative keyword "staffing agencies near me" (exact match) to Search | General
- Added negative keyword "temp agencies near me" (exact match) to Search | General
- Multiple ad group criterion updates across Search | General and Search | Admin Role
| Campaign | Status | Spend | Clicks | Leads |
|---|---|---|---|---|
| Lead Campaign | General Dynamic | Active | $209.35 | 121 | 5 |
| Lead Campaign | Same Time Zone & Culturally Aligned | Active (New) | $5.25 | 27 | 0 |
| Lead Campaign | Nearshoring | Paused | $0.00 | 0 | 0 |
| Lead Campaign | Admin & Billing | Paused | $0.00 | 0 | 0 |
| Lead Campaign | Industry Specific Dynamic | Paused | $0.00 | 0 | 0 |
| Meta Leads | General | Paused | $0.00 | 0 | 0 |
Meta Ads Changes This Period:
- Launched new campaign: Lead Campaign | Same Time Zone & Culturally Aligned (March 31)
- Multiple ad sets created under new campaign with UGC creative assets
- Consistent daily billing charges processed throughout the week
- Increased CPC bid from $0.75 to $2.00 on ad group criterion in Search | General
- Added negative keyword "jobs near me" (exact match) to Search | General
- Added negative keywords "admin jobs" and "administrative assistant jobs" (exact match) to Search | Admin Role
- Added negative keyword "staffing agencies near me" (exact match) to Search | General
- Added negative keyword "temp agencies near me" (exact match) to Search | General
- Multiple ad group criterion updates across Search | General and Search | Admin Role
- Launched new campaign: Lead Campaign | Same Time Zone & Culturally Aligned
- Created multiple ad sets under new campaign with UGC creative assets
- Created new Meta lead campaign creative assets and ad content based on Fernando's feedback
- Created 4 SEO pages
- Switched up the "looking for a job" question on the form
- Created GSP meeting deck
Posts Published:
- Carousel: Team burnout, growth, and capacity planning content
- Carousel: CFO budget strategy and staffing optimization
Reminder: Check if social media posts are scheduled for next week.
- Monitor new "Same Time Zone & Culturally Aligned" campaign performance and lead quality
- Evaluate Google Ads Search | Admin Role volume and consider enabling additional campaigns
- Review SMS campaign delivery rate and follow up on delivered contacts
- Continue SEO page development and keyword optimization
- Assess lead quality from Meta campaigns and adjust targeting as needed